Crown Bingo Sponsors ITV3 Daytime

Discussion in 'Bingo Promotions, Free Bingo Bonuses and more' started by Ellis, Jun 3, 2009.

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  1. Ellis

    Ellis Well-Known Member

    Following its successful TV advertising campaign throughout the UK,
    Crown Bingo has announced they will be sponsoring ITV3 Daytime
    from 1 June 2009.

    The sponsorship deal, that will initially run for four weeks, will consist of
    themed bumpers for the beginning and end of shows, as well as during
    advertisement breaks for programmes between 9am and 7pm.

    The ITV3 Daytime sponsorship bumpers star Roy and Steffen in a
    variety of situations reinforcing the message that Crown is “All About
    The Bingo”. The four week campaign can be seen with programmes such as
    Quincy ME and Inspector Morse on ITV3, Freeview channel 10, Sky channel
    119 or Virgin Media channel 116.

    Dan Smyth, MD of said: “Through this campaign, we wanted
    to convey our passion for online bingo and provide the best possible online
    bingo experience for our members.

    “This led to the slogan for the current TV advert as well as our ITV3 Daytime
    bumpers, 'Crown, where it's all about the bingo!'. Sponsoring ITV3
    Daytime will help us reach thousands of new people who we look forward to
    welcoming as new members.”
    Entering into programme sponsorship with ITV3 Daytime is the third instalment
    of Crown Bingo's TV advertising campaign to date. Their first campaign,
    launched in July 2007, saw Crown become one of the first online bingo
    operators to advertise on TV. Replaced during the Christmas period of
    2008, Crown Bingo's second TV advert stars local personalities Roy and
    Steffen and was filmed on location in Newcastle upon-Tyne.

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