National Dog Day When : Always August 26th National Dog Day has two goals: to honor dogs, and to rescue dogs from homelessness and abuse. It's an opportunity for us to recognize and appreciate the value and importance of dogs in our lives. This day is intended to honor dogs for all that they do for us. In addition to giving love and companionship, dogs help us out in countless ways. They are watchdogs for our safety. They lead the blind. Dogs aid in search and rescue, and they seek out bombs and drugs. The second goal of National Dog Day is to rescue dogs in need. On occasion, dogs need us to save them from homelesness and abuse. The goal of the National Dog Day foundation is to rescue 10,000 dogs a year. Lend a hand to help a dog in need today, or any day.