Pioneers of the online scratch card industry, NeoGames, provide fully branded Scratch card operations to People’s Postcode Lottery. 2009, August, 10th: NeoGames, global leaders and pioneers of online scratch cards, have today announced the partnership with People’s Postcode Lottery, to provide a white label scratch card website. People’s Postcode Lottery is a well known postcode based subscription charity lottery organization in the North East of England, Sweden and the Netherlands. NeoGames have custom-made and personalised design materials for People’s Postcode Lottery’s current brand to create a fully managed scratch cards site. People’s Postcode Lottery Scratch site will offer over 40 scratch games to its target market audience. The NeoGames and People’s Postcode Lottery partnership combines NeoGames’ growing successful online scratch card fully managed solution with a brand new lottery division. Both companies have the sheer passion and determination to create a new and exciting online scratch card offering for the People’s Postcode Lottery audience. Scratch2Cash Michael Labrecque, CFO of NeoGames, states: “All over the world scratch cards are closely associated with lotteries and for the first time, the two products have been put into a successful synergy. We are looking forward to building a successful and profitable future with People’s Postcode Lottery. ” Alec Burett, Web Marketing Manager of People’s Postcode Lottery has stated: "The People's Postcode Lottery are delighted to be working with NeoGames to create our new scratchcards product. We are confident that the coming months will see us develop a strong player base, and enhance the enjoyment of the lottery for our existing customers." About NeoGames: NeoGames is the pioneer and global leader of the online scratch card market. Holding an EU gaming license in Malta, NeoGames has been offering flexible solutions ranging from fully managed operations to customized integration of its scratch card offerings. Since its establishment in 2005, NeoGames has hosted the largest number of players worldwide with over 1 billion cards sold across the NeoGames Network. About People’s Postcode Lottery: The People’s Postcode Lottery (PPL) is the lottery for charities in Scotland. Founded by Novamedia BV, an international charity lottery operator, which operates Postcode Lotteries in the Netherlands, Sweden and England with a total of over 5.4 million tickets sold each week. On an International scale, Novamedia have raised over 3.1 Billion Euros for charitable organisations across the globe.