Microgaming Goes Live in the Newly Re-Regulated Swedish Online Gambling Market

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May 3, 2008
iGaming industry’s leading game software developer Microgaming has issued an official statement yesterday, 2nd of January, 2019, wishing everyone a Happy New Year with the announcement that its extensive game selection is of now live in Sweden. Following license application processes that lasted for several months now, the Swedish regulations finally came into effect the day before the developer issued the statement.

Microgaming’s content goes live in the newly re-regulated Swedish online gambling market which came into effect on the 1st of January, 2019. After introducing a bespoke solution via its award-winning entertainment platform, the developer has announced that all Microgaming-powered operators can now offer its games to the Swedish online casino players.

Microgaming’s Refined Solution to Offer Its Content to the Swedish Market

The prominent developer has closely supported its operators with the provision of the supporting information and documentation required by the Swedish regulator during the license application process in the past few months. The newly re-regulated online gambling market has welcomed all Microgaming-powered operators, as of 1st of January, 2019.

Now, operators can effortlessly switch to the bespoken solution with the localized Microgaming content tailored specifically for the gambling market in Sweden, via a brand new domain dedicated to providing a portfolio of Microgaming’s top performing games.

Swedish players can now get access to Microgaming’s hit titles, such as Immortal Romance and Game of Thrones™, across mobile and desktop devices. Table games, branded and classic slots are at their disposal, as well as access to the largest progressive jackpot network which has so far paid out more than €973 million in prizes.

Chief Operating Officer at Microgaming, Andrew Clucas, said in the official press release that Sweden is an important market for Microgaming and they are excited to offer their operators who operate in the region a fully integrated solution that will comply with the regulations set by Spelinspektionen (formerly Lotteriinspektionen). Clucas added that this move further continues Microgaming’s strategic expansion in major regulated markets, working closely with the regulators and their requirements and supporting operators in their mission of growing their offering with Microgaming’s diverse portfolio of games built with player protection in mind.

Operators to Offer Microgaming’s Content in Sweden

After successfully obtaining their licenses by Spelinspektionen to operate in Sweden, top Microgaming-powered operators like LeoVegas, Bet365, Genesis, Global Gaming, PokerStars, Unibet, Comeon, bwin, Coolbet and Betsson Group are now live with Microgaming’s content. Players at all online casinos operated by this group of Microgaming’s operators have now gained access to their favourite games in Sweden. More operators are expected to be rolled out throughout the year.

The Swedish Gambling Authority Spelinspektionen has opened the newly re-regulated gambling market with 60 gambling licenses issued. Among the first ones to receive its gambling license in Sweden was GVC Holdings, rolling out its PartyPoker and bwin brands. The bwin brand will offer in-play and pre-event sports betting services, as well as a large part of Microgaming’s online casino games and slots. Games by 32 other third-party developers, as well as GVC Holding’s unique in-house studio game titles will also be at Swedish players’ disposal.

Shay Segev, the Chief Operating Officer for GVC explained then that the launch of two new labels in such a short time after receiving their license demonstrated the flexibility of their unique proprietary technology platform. The launch of partypoker.se and bwin.se marked a positive start, Segev said, adding that they are confident Swedish players will enjoy one of the best and most comprehensive online gambling experiences in the market.

Other Operators That Have Received Swedish Gambling Licenses

Spelinspektionen has published the list of all the operators that have received their licenses for operating in Sweden. White Hat Gaming, Hero Gaming, AhaWorld, 888 Sweden Limited, Svenska Spel, Betfair, BetHard, BetWay, Casumo, Cherry Casino, Evoke Gaming, L&L Europe Limited, Mr Green Limited, SecureTrade, SkillOnNet Ltd, are just some of the well-known operators who are now live with their gambling offering.

Registered Swedish players at RedBet, MamaMiaBingo, Casilando, PlayMillion, LuckyVegas, SlotsMagic, Cozino, PlayOjo, LuckyNiki, Cashmio, FunCasino, YetiCasino, YakoCasino, CasinoCasino, SpeedyCasino, LetsBet, Karamba and plenty of other online gambling destinations operated by the earlier mentioned Swedish-licensed operators already have the chance to enjoy their favourite games at the brand new re-regulated online gambling market in Sweden.
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