NetEnt and FashionTV Gaming Group Will Release The Trillionaire Video Slot

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Staff member
May 3, 2008
NetEnt, the multi-award-winning developer and the FashionTV Gaming Group, the FashionTV’s brand in iGaming have partnered for the development and release of the branded slot The Trillionaire Video Slot.

NetEnt’s branded portfolio of slots will now get a new addition, following the strategic partnership with the global TV network’s exclusive licensor.

The Trillionaire Video Slot Arrives from NetEnt

NetEnt is the kind of developer that continuously releases branded slots, thanks to its ability to form partnerships with some of the most strategically powerful companies. Just recently, the developer announced to have partnered with Gordon Ramsay’s licensing agent Global Merchandising Services to create the Gordon Ramsay Hell’s Kitchen slot. Three months ago, it had announced the Ozzy Osborne Video Slot in partnership with the Prince of Darkness.

And now, NetEnt is about to connect the online world with the luxury of FashionTV, bringing fashion on the reels as no one has ever done before. NetEnt has signed a deal with FashionTV’s brand in iGaming, the FashionTV Gaming Group, the exclusive licensor for the brand.


NetEnt now has the rights to create an innovative slot inspired by leading fashion and style channel’s hit song featuring FTV’s star Ana J, “I Want to be a Trillionaire”. The slot, therefore, will be titled The Trillionaire Video Slot. The slot release will enable the developer to actively leverage the recognition of the mega-brand and its international network which reaches over two billion viewers. This is not the first similar partnership deal for FashionTV Gaming Group, though.

In fact, the group had rapidly taken the gaming industry by storm, connecting the luxury of FTV to the online gaming world, immersing players in the lavish world of FashionTV, giving them the chance to attend real-life branded parties and events, and receive glamorous FashionTV-branded goods.

The group has partnered with BetConstruct and Portomaso Gaming, too. Aspire Global, Evolution Gaming, Microgaming, Playtech and Play’n GO are also its key partners. Thanks to these partnerships, the group’s branded sites allow online casino players to experience a touch of lavishness whiles playing over 5,000 games. The branded games draw from the brand's extensive archives and storylines over the years to relieve a one-of-its-kind experience through a series of table games, slots, Live Casino games, and arcades.

What the FashionTV brand brings on the table is a significant audience that’s precisely there to get the FashionTV experience as they can only see on the TV. What NetEnt offers, though, is impressively innovative features and gameplay, gamification, special visual and sound effects and an overall world-class final product. The developer has proven itself over and over again, providing both players and operators with an unrivalled gaming time. Therefore, it is expected that the product in partnership with FashionTV Gaming Group would be a masterpiece. The combo of NetEnt’s developing talents and the FashionTV brand, bringing together audiences from two different areas, is something both fashion followers and the most avid slots players will most certainly look forward to.

The official slot release was not announced, however, since the two companies have made the announcement in February, the expectations are fashion will hit the reels sooner than you would have imagined.

Statements by the Two Partners

NetEnt’s Director of Games Bryan Upton said that FashionTV had something different to offer the online casino industry. From its brand identity, the power of its global network, its reach and understanding of how to create unique and engaging content, FashionTV had what it takes. Upton added that with the partnership, their hopes were to combine their unequalled ability to work with brands, with FTV’s marketing power and global recognition. “I Want to be a Trillionaire” was a song loved by billions of fans all across the globe, so everyone at NetEnt was looking forward to bringing The Trillionaire Video Slot, inspired by the popular song, and adding a touch of bling and glamour to NetEnt’s leading portfolio, concluded Upton.

FashionTV Gaming Group’s Chief Operations Officer Shai Kaplun said that at FashionTV Gaming Group, they were committed to blending the luxury and high lifestyle of the brand with the unique thrill of the online casino experience. Kaplun praised NetEnt’s incomparable ability to deliver first-class online slot games that were always a step ahead of the competition, making them an ideal brand to partner with to further strengthen their presence in the gaming industry.

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