The online casino affiliate group, Gaming Innovation Group (GIG) has always made it its number one priority to provide players with one of the best and most convenient user experiences around. Now the group has announced that it has enhanced its platform in the igaming realm by rolling out the PayNPlay brand. This innovative new feature allows players to register for the service quickly and simply, thereafter allowing for immediate cashouts if they so choose. This makes the entire online gambling experience infinitely more user-friendly. GIG has found that online casinos that use PayNPlay have seen excellent conversion and retention rates among new players, and this of course benefits affiliates in the long run. GIG has now announced that it will launch the leading PayNPlay portal at Thrills Casino. According to the group, this will be a “pure Pay N Play operator”. There will be no need for the end user to open an account with the casino operator since the issuing bank will guarantee the players’ identity and signature. It should be noted that the new service will only be available in three countries at present, namely Finland, Germany and Sweden. Since players from other countries won’t be able to register for PayNPlay, Thrills Casino said that it would be shutting down registrations from all other markets next week (September 10th). Another thing that affiliates should note is that Thrills will be discontinuing all Cost Per Action (CPA) deals in other markets. GIG said that players at Thrills Casino who are not from Sweden, Finland or Germany will be migrated to either Kaboo Casino or Highroller Casino, two other GIG brands. Player migration from Thrills Casino to the other two brands will begin later this month on September 17th, and the new Thrills PayNPlay service will go live shortly after that. GIG is a leading technology group that operates in the igaming industry. GIG offers “cutting edge cloud based services and performance marketing” through its B2B products. The group provides its customers with “the technology, products and services to create and amazing experience for their users”. It owns seven consumer-facing brands that offer casino games, sports betting and poker tables.